{"id":26752,"date":"2026-04-03T21:55:16","date_gmt":"2026-04-03T19:55:16","guid":{"rendered":"https:\/\/stage.journeycx.net\/?p=26752"},"modified":"2026-04-03T22:23:38","modified_gmt":"2026-04-03T20:23:38","slug":"customer-data-is-the-new-currency-in-e-commerce","status":"publish","type":"post","link":"https:\/\/stage.journeycx.net\/index.php\/2026\/04\/03\/customer-data-is-the-new-currency-in-e-commerce\/","title":{"rendered":"Customer Data is the New Currency in E-Commerce"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26752\" class=\"elementor elementor-26752\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac36733 e-grid thegem-e-con-layout-thegem e-con-boxed e-con e-parent\" data-id=\"ac36733\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;thegem_container_layout&quot;:&quot;thegem&quot;}\">\r\n\t\t\t\t\t<div class=\"e-con-inner\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-70c3bbd flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"70c3bbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<p class=\"isSelectedEnd\"><span style=\"color: #ffffff;\">E-commerce has evolved, i<\/span><span style=\"color: rgb(255, 255, 255);\">t is no longer just about having a great product or a well-designed website. The businesses that win today are the ones that understand their customers better than anyone else.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">And that understanding comes from one thing: data.<\/span><\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-78ebfea thegem-e-con-layout-thegem e-flex e-con-boxed e-con e-parent\" data-id=\"78ebfea\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;thegem_container_layout&quot;:&quot;thegem&quot;}\">\r\n\t\t\t\t\t<div class=\"e-con-inner\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-a4f3df6 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-spacer\" data-id=\"a4f3df6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e614aa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e614aa\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7306d9b\" data-id=\"7306d9b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a1d9ca flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-thegem-animated-heading\" data-id=\"0a1d9ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"thegem-animated-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"thegem-heading thegem-animated-heading title-h4\" id=\"thegem-heading-0a1d9ca\"><span class=\"colored\" style=\"color: #FFFFFF;\">The Shift From Guesswork to Precision<\/span> <\/div><style type=\"text\/css\">#thegem-heading-0a1d9ca {margin: 0;}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c620ac flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"1c620ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<p class=\"isSelectedEnd\"><span style=\"color: #ffffff;\">Traditionally, business decisions were based on assumptions:<\/span><\/p><ul data-spread=\"false\"><li><span style=\"color: #ffffff;\">\u201cThis product should sell well\u201d<\/span><\/li><li><span style=\"color: #ffffff;\">\u201cCustomers probably prefer this\u201d<\/span><\/li><li><span style=\"color: #ffffff;\">\u201cLet\u2019s try and see what happens\u201d<\/span><\/li><\/ul><p class=\"isSelectedEnd\"><span style=\"color: #ffffff;\">Today, that approach is no longer enough.<\/span><\/p><p class=\"isSelectedEnd\"><span style=\"color: #ffffff;\">Modern e-commerce is driven by data:<\/span><\/p><ul data-spread=\"false\"><li><span style=\"color: #ffffff;\">What customers click<\/span><\/li><li><span style=\"color: #ffffff;\">What they ignore<\/span><\/li><li><span style=\"color: #ffffff;\">How often they return<\/span><\/li><li><span style=\"color: #ffffff;\">What influences their decisions<\/span><\/li><\/ul>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab28d97 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-thegem-styledimage\" data-id=\"ab28d97\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;image&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/stage.journeycx.net\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/valuable_data.jpg&quot;,&quot;id&quot;:26596,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;thegem_elementor_preset&quot;:&quot;default&quot;,&quot;image_position&quot;:&quot;left&quot;}\" data-widget_type=\"thegem-styledimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"styled-image-wrapper\">\n\t\t\t<div class=\"gem-image gem-wrapbox gem-wrapbox-default gem-wrapbox-position-left lazy-loading \">\n\t\t\t<div class=\"gem-wrapbox-inner  lazy-loading-item\"  data-ll-effect=\"move-up\">\n\t\t\t\t\t\t\t\t\t<img class=\"gem-wrapbox-element img-responsive \"\n\t\t\t\t\t\t src=\"https:\/\/stage.journeycx.net\/wp-content\/uploads\/2023\/09\/valuable_data.jpg\"\n\t\t\t\t\t\t alt=\"Woman using transparent tablet innovative technology\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\n\n\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ab72b9 elementor-absolute flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"7ab72b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<p class=\"isSelectedEnd\"><span style=\"color: #ffffff;\">When used correctly, customer data becomes a powerful growth engine.<\/span><\/p><p class=\"isSelectedEnd\"><span style=\"color: #ffffff;\">It allows you to:<\/span><\/p><ul data-spread=\"false\"><li><span style=\"color: #ffffff;\">Personalise product recommendations<\/span><\/li><li><span style=\"color: #ffffff;\">Send targeted offers at the right time<\/span><\/li><li><span style=\"color: #ffffff;\">Identify customers likely to churn<\/span><\/li><li><span style=\"color: #ffffff;\">Increase average order value<\/span><\/li><\/ul><p><span style=\"color: #ffffff;\">This is where real competitive advantage lies.<\/span><\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8dcfc5 elementor-absolute flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"b8dcfc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<p class=\"isSelectedEnd\"><span style=\"color: #ffffff;\">Customers no longer respond to generic messaging.<\/span><\/p><p class=\"isSelectedEnd\"><span style=\"color: #ffffff;\">They expect:<\/span><\/p><ul data-spread=\"false\"><li><span style=\"color: #ffffff;\">Relevant offers<\/span><\/li><li><span style=\"color: #ffffff;\">Personalised communication<\/span><\/li><li><span style=\"color: #ffffff;\">Seamless experiences<\/span><\/li><\/ul><p><span style=\"color: #ffffff;\">Businesses that deliver this don\u2019t just increase sales\u2014they build loyalty.<\/span><\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2ee0a1 elementor-absolute flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"c2ee0a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<p class=\"isSelectedEnd\"><span style=\"color: #ffffff;\">In e-commerce, data is no longer optional it is foundational.<\/span><\/p><p class=\"isSelectedEnd\"><span style=\"color: #ffffff;\">The question is no longer:<\/span><br \/><span style=\"color: #ffffff;\">\u201cDo you have data?\u201d<\/span><\/p><p class=\"isSelectedEnd\"><span style=\"color: #ffffff;\">It\u2019s:<\/span><br \/><span style=\"color: #ffffff;\">\u201cAre you using it effectively?\u201d<\/span><\/p><p><span style=\"color: #ffffff;\">Because those who do will define the future of online retail.<\/span><\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60d872a flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-spacer\" data-id=\"60d872a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a650db flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-spacer\" data-id=\"3a650db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b7b294c\" data-id=\"b7b294c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c593981 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-thegem-styledimage\" data-id=\"c593981\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;image&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/stage.journeycx.net\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/e-commerce_precision.jpg&quot;,&quot;id&quot;:26586,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;thegem_elementor_preset&quot;:&quot;default&quot;,&quot;image_position&quot;:&quot;left&quot;}\" data-widget_type=\"thegem-styledimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"styled-image-wrapper\">\n\t\t\t<div class=\"gem-image gem-wrapbox gem-wrapbox-default gem-wrapbox-position-left lazy-loading \">\n\t\t\t<div class=\"gem-wrapbox-inner  lazy-loading-item\"  data-ll-effect=\"move-up\">\n\t\t\t\t\t\t\t\t\t<img class=\"gem-wrapbox-element img-responsive \"\n\t\t\t\t\t\t src=\"https:\/\/stage.journeycx.net\/wp-content\/uploads\/2023\/09\/e-commerce_precision.jpg\"\n\t\t\t\t\t\t alt=\"Retinal biometrics technology with man&rsquo;s eye digital remix\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\n\n\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd946a6 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-spacer\" data-id=\"dd946a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-169636c elementor-absolute flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-thegem-animated-heading\" data-id=\"169636c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"thegem-animated-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"thegem-heading thegem-animated-heading title-h4\" id=\"thegem-heading-169636c\"><span class=\"colored\" style=\"color: #FFFFFF;\">Not All Data is Valuable<\/span> <\/div><style type=\"text\/css\">#thegem-heading-169636c {margin: 0;}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac60e0c elementor-absolute flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-thegem-animated-heading\" data-id=\"ac60e0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"thegem-animated-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"thegem-heading thegem-animated-heading title-h4\" id=\"thegem-heading-ac60e0c\"><span class=\"colored\" style=\"color: #FFFFFF;\">Turning Data Into Revenue<\/span> <\/div><style type=\"text\/css\">#thegem-heading-ac60e0c {margin: 0;}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7568d5f elementor-absolute flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-thegem-animated-heading\" data-id=\"7568d5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"thegem-animated-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"thegem-heading thegem-animated-heading title-h4\" id=\"thegem-heading-7568d5f\"><span class=\"colored\" style=\"color: #FFFFFF;\">The Power of Personalisation<\/span> <\/div><style type=\"text\/css\">#thegem-heading-7568d5f {margin: 0;}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-235c8d1 elementor-absolute flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-thegem-animated-heading\" data-id=\"235c8d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"thegem-animated-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"thegem-heading thegem-animated-heading title-h4\" id=\"thegem-heading-235c8d1\"><span class=\"colored\" style=\"color: #FFFFFF;\">Final Thought<\/span> <\/div><style type=\"text\/css\">#thegem-heading-235c8d1 {margin: 0;}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62ef8e5 elementor-absolute flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-thegem-styledimage\" data-id=\"62ef8e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;image&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/stage.journeycx.net\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/data_revenue.jpg&quot;,&quot;id&quot;:26615,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;_position&quot;:&quot;absolute&quot;,&quot;thegem_elementor_preset&quot;:&quot;default&quot;,&quot;image_position&quot;:&quot;left&quot;}\" data-widget_type=\"thegem-styledimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"styled-image-wrapper\">\n\t\t\t<div class=\"gem-image gem-wrapbox gem-wrapbox-default gem-wrapbox-position-left lazy-loading \">\n\t\t\t<div class=\"gem-wrapbox-inner  lazy-loading-item\"  data-ll-effect=\"move-up\">\n\t\t\t\t\t\t\t\t\t<img class=\"gem-wrapbox-element img-responsive \"\n\t\t\t\t\t\t src=\"https:\/\/stage.journeycx.net\/wp-content\/uploads\/2023\/09\/data_revenue.jpg\"\n\t\t\t\t\t\t alt=\"data_revenue\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\n\n\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48e6537 elementor-absolute flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-thegem-styledimage\" data-id=\"48e6537\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;image&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/stage.journeycx.net\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/power_personilation.jpg&quot;,&quot;id&quot;:26628,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;_position&quot;:&quot;absolute&quot;,&quot;thegem_elementor_preset&quot;:&quot;default&quot;,&quot;image_position&quot;:&quot;left&quot;}\" data-widget_type=\"thegem-styledimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"styled-image-wrapper\">\n\t\t\t<div class=\"gem-image gem-wrapbox gem-wrapbox-default gem-wrapbox-position-left lazy-loading \">\n\t\t\t<div class=\"gem-wrapbox-inner  lazy-loading-item\"  data-ll-effect=\"move-up\">\n\t\t\t\t\t\t\t\t\t<img class=\"gem-wrapbox-element img-responsive \"\n\t\t\t\t\t\t src=\"https:\/\/stage.journeycx.net\/wp-content\/uploads\/2023\/09\/power_personilation.jpg\"\n\t\t\t\t\t\t alt=\"a rough acrylic brush stroke expressionist neon painting of a cyber glowing african male ghost in a bussines suit, 1980s Tron, mixed media --ar 16:9 --stylize 750 --v 5.2 Job ID: d1651123-d7b3-4404-88a9-b2a3f1fd8483\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\n\n\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b38fd7 elementor-absolute flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-thegem-styledimage\" data-id=\"2b38fd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;image&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/stage.journeycx.net\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/1_1-2_mini_mini-2.jpg&quot;,&quot;id&quot;:2695,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;_position&quot;:&quot;absolute&quot;,&quot;thegem_elementor_preset&quot;:&quot;default&quot;,&quot;image_position&quot;:&quot;left&quot;}\" data-widget_type=\"thegem-styledimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"styled-image-wrapper\">\n\t\t\t<div class=\"gem-image gem-wrapbox gem-wrapbox-default gem-wrapbox-position-left lazy-loading \">\n\t\t\t<div class=\"gem-wrapbox-inner  lazy-loading-item\"  data-ll-effect=\"move-up\">\n\t\t\t\t\t\t\t\t\t<img class=\"gem-wrapbox-element img-responsive \"\n\t\t\t\t\t\t src=\"https:\/\/stage.journeycx.net\/wp-content\/uploads\/2020\/07\/1_1-2_mini_mini-2.jpg\"\n\t\t\t\t\t\t alt=\"final_thought\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\n\n\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9eb0149 elementor-absolute flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"9eb0149\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<p class=\"isSelectedEnd\"><span style=\"color: #ffffff;\">Here\u2019s where most businesses go wrong\u2014they collect data but don\u2019t use it.<\/span><\/p><p class=\"isSelectedEnd\"><span style=\"color: #ffffff;\">There\u2019s a difference between:<\/span><\/p><ul data-spread=\"false\"><li><span style=\"color: #ffffff;\"><strong>Having data<\/strong><\/span><\/li><li><span style=\"color: #ffffff;\"><strong>Understanding data<\/strong><\/span><\/li><li><span style=\"color: #ffffff;\"><strong>Acting on data<\/strong><\/span><\/li><\/ul><p><span style=\"color: #ffffff;\">Without interpretation, data is just noise.<\/span><\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t<div class=\"elementor-element elementor-element-879d8ab thegem-e-con-layout-thegem e-flex e-con-boxed e-con e-parent\" data-id=\"879d8ab\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;thegem_container_layout&quot;:&quot;thegem&quot;}\">\r\n\t\t\t\t\t<div class=\"e-con-inner\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-93bc1cf flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-spacer\" data-id=\"93bc1cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7040a7d thegem-e-con-layout-thegem e-flex e-con-boxed e-con e-parent\" data-id=\"7040a7d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;thegem_container_layout&quot;:&quot;thegem&quot;}\">\r\n\t\t\t\t\t<div class=\"e-con-inner\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-1881282 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-spacer\" data-id=\"1881282\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8c6eae9 thegem-e-con-layout-thegem e-flex e-con-boxed e-con e-parent\" data-id=\"8c6eae9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;thegem_container_layout&quot;:&quot;thegem&quot;}\">\r\n\t\t\t\t\t<div class=\"e-con-inner\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-80a85de flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-spacer\" data-id=\"80a85de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-553f606 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-spacer\" data-id=\"553f606\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>E-commerce has evolved, it is no longer just about having a great product or a well-designed website. The businesses that&#8230;<\/p>\n","protected":false},"author":1,"featured_media":26578,"comment_status":"open","ping_status":"open","sticky":false,"template":"single-fullwidth.php","format":"standard","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"categories":[152],"tags":[],"class_list":{"0":"post-26752","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-customer-centric-growth"},"menu_order":0,"_links":{"self":[{"href":"https:\/\/stage.journeycx.net\/index.php\/wp-json\/wp\/v2\/posts\/26752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stage.journeycx.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stage.journeycx.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stage.journeycx.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stage.journeycx.net\/index.php\/wp-json\/wp\/v2\/comments?post=26752"}],"version-history":[{"count":1,"href":"https:\/\/stage.journeycx.net\/index.php\/wp-json\/wp\/v2\/posts\/26752\/revisions"}],"predecessor-version":[{"id":26894,"href":"https:\/\/stage.journeycx.net\/index.php\/wp-json\/wp\/v2\/posts\/26752\/revisions\/26894"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stage.journeycx.net\/index.php\/wp-json\/wp\/v2\/media\/26578"}],"wp:attachment":[{"href":"https:\/\/stage.journeycx.net\/index.php\/wp-json\/wp\/v2\/media?parent=26752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stage.journeycx.net\/index.php\/wp-json\/wp\/v2\/categories?post=26752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stage.journeycx.net\/index.php\/wp-json\/wp\/v2\/tags?post=26752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}